SWOT analysis in project management: definition, instruction & example

Lena Schmidt, Tuesday 16 April 2024 | Reading time: 7 minutes

The SWOT analysis is an indispensable method in project management that enables teams to precisely define and implement their strategic direction. The systematic evaluation of strengths and weaknesses as well as opportunities and risks provides project teams with a holistic overview, which is crucial for the successful planning and implementation of projects. The strategies not only help to strengthen one's own market position, but also to react proactively to changes and challenges.

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